In a bold and revolutionary move, the leading "phygital" platform collectID officially announces its transition into ZATAP it was first launched in September as the company's new app and brand for consumers. The strategic decision to completely move to ZATAP for both its business and consumer operations is a sign of the company's dedication to changing the way consumers interact with brands environment and providing unparalleled pleasure to users through seamless integration between the digital and physical worlds.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development and says, "From our inception in 2018 to authenticate physical products on the internet, collectID has grown into something more profound. Today, we aim to build a brand that is a source of joy for users and matches our innovative approach to creating "phygital" products. This journey has been possible because of our dedicated team and partners We are eager to see the positive impact ZATAP has on both the business and the end-users."
Businesses one tap away from Your Customers
The company's B2B operations continued to operate under the collectID name following the announcement of ZATAP in September, they are now set to transition to operate within ZATAP Business. ZATAP Business brand. The change demonstrates ZATAP's desire to provide a unique platform for brands to interact with their consumers like never before. The technology assures authenticity of the product and makes every product an engaging storyteller, creating more powerful bonds with customers.
The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services including Customer Support for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution
ZATAP is set to establish the standard for phygital products in the market and is paving the way for a future in which the products don't just validate but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. https://collectid.io/collectid-evolves-into-zatap/ aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP gives consumers an experience that is revolutionary. ZATAP allows them to not only authenticate the products they purchase but also get absorbed in the stories and experiences each product provides.
Features of Owning a ZATAP Product:
Digital Meets Physical: ZATAP is a bridge between physical and digital worlds by providing users with an immersive experience, where users have access to exclusive content, offers, and rewards and use their products in the digital dimension (i.e. video games).
The Authentication System: The application boasts a cutting-edge authentication system that is based on ZATAP's exclusive technology. This system, powered by a combination of encrypted NFC tags and blockchain guarantees the highest level of security that is available and allows users to confirm that they are authentic products with complete confidence.
Tickets: The products can be used as an entry ticket to venues and special events, leveraging the power of a product for access to exclusive events.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their goal is to create a positive experience for people by connecting physical goods with the digital realm providing a full-immersive physical experience for consumers and fans. With headquarters in Switzerland and New York City, ZATAP is a partner for global companies such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.